Business Reform asks: Is it profitable to practice the Golden Rule?

http://businessreform.com/blog_detail.php?postsuccess=1&blog_id=3771

Many believe that financial success is achieved through hard-nose,
hard-driving, take-no-prisoners business practices.
This model does not include much room for human sensitivity.
Recently, researchers, using a human performance screening mechanism,
performed a study in which they identified 35 public companies that excel
at motivating their workers, and treating vendors and customers well.
In other words, these companies practiced the golden rule –
treat others the way you want to be treated.
Over a ten-year period, the return on investment of these companies was 758%
while during the same period the S&P 500 index gained only 128%.

What is your explanation of this result?

Posted by Gerald Chester on March, 21st 2006 00:36 EST http://businessreform.com/user_profile.php?user_profile_id=czo1OiIxMzIxMSI7
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My explanation:
Happy (well treated, well motivated) employees are more productive.